Agents for real work.
Your own AI employee. Prototype in 48 hours. Or fractional commercial leadership for companies in build, launch, and scale phases.
Operating Experience
Why WorkPlay
Creating clarity around all the AI noise.
What it actually takes.
Built from your workflows
I map your commercial motion and ship working agents in days. The agent is built around what you already do.
Full-stack execution
Agents click, type, and upload across your stack. They have their own email. You never see a token invoice or usage cap.
Operator-led, not engineer-led
Implemented by someone who has run a P&L. Deployed against the metric that matters, not the one easiest to ship.
Services
Two ways to work with WorkPlay.
I build your company its own AI employee. Prototype in 48 hours, production grade in 30 days, trained on your highest-leverage workflow. Or fractional CCO, COO, and GM engagements for build, launch, and scale phases.
AI Employee
An AI employee built around your highest-leverage workflow. I map your commercial motion, ship a working prototype, and run the system that keeps it working.
An AI employee that shows up, knows your business, and gets sharper every week.
3-month minimum commitment.
Working prototype within 48 hours.
You see the agent in action before the month is out.
Production deployment by day 30.
Live in your environment with guardrails active.
Unlimited agents. Unlimited usage.
No token invoices. No compute fees. No surprise bills.
3-month minimum commitment.
Book a discovery call →Fractional Commercial Leadership
Senior commercial leadership for companies in build, launch, or scale phases. I take a fractional CCO, COO, or GM role. Operating experience across ecommerce, logistics, energy software, and fintech.
Not advisory. I run the motion until the system carries itself.
Product Commercialization & 0-to-1 Scaling
- Pricing, packaging, and channel design
- AI-enabled products and usage-based pricing
- First revenue to repeatable growth
Enterprise Revenue & Partnerships
- Enterprise deal architecture
- Partner channel and platform GTM
- Upmarket motion and senior relationships
Strategic Growth & Category Positioning
- Build, Buy, or Partner decisions
- Commercial team design and operating cadence
- Category pivots and new ventures
What the Agent Does
Every operator hits the same six walls.
Industries change. The operational pain pattern does not.
Too many emails.
Every inbound demands triage. The agent handles intake and drafts replies in your voice.
Too many meetings.
Most meetings exist because information is not flowing. The agent compiles updates into async briefings.
Too many follow-ups.
Leads go cold. Deals stall. The agent tracks every open thread and re-engages before relationships die.
Too many open loops.
Action items pile up across email, Slack, and CRM. The agent tracks every open commitment.
Context spread thin.
Client history in CRM. Conversations in email. The agent unifies context across your stack.
Too much to track.
Partners, prospects, active deals. The agent maintains a live operational map.
Too many emails.
Every inbound demands triage. The agent handles intake and drafts replies in your voice.
Too many meetings.
Most meetings exist because information is not flowing. The agent compiles updates into async briefings.
Too many follow-ups.
Leads go cold. Deals stall. The agent tracks every open thread and re-engages before relationships die.
Built and proven in residential construction, manufacturing, home services, and ecommerce.
Process
How the AI Employee engagement unfolds.
DAY 0
Discovery
A 90-minute session to identify your highest-leverage workflow.
DAY 1-2
Prototype
Working prototype within 48 hours.
DAY 3-30
Build & Launch
Production deployment with guardrails by day 30.
ONGOING
Improve
Release notes every Monday. The agent sharpens as your business evolves.
DAY 0
Discovery
A 90-minute session to identify your highest-leverage workflow.
DAY 1-2
Prototype
Working prototype within 48 hours.
DAY 3-30
Build & Launch
Production deployment with guardrails by day 30.
ONGOING
Improve
Release notes every Monday. The agent sharpens as your business evolves.
Testimonials
Quiet wins from the work.
Operators trust WorkPlay when the job simply has to get done.
“Speed-to-lead went from hours to minutes. The AI employee handles every inbound. Four hours back every day.”
Owner, Real Estate Developer
Las Vegas, NV
“Quote turnaround went from four days to same-day. The AI employee drafts every spec sheet. Closing thirty percent more jobs.”
Owner, Cabinet Manufacturer
Las Vegas, NV
“I have not missed a call in three months. The AI employee qualifies every inbound and schedules the visit. Booked jobs up forty percent.”
Owner, Plumbing Company
Las Vegas, NV
More client engagements landing in Q3 2026. Additional partners added as work completes.
Client Portal
Already onboard?
Existing clients can access their operational dashboard, runbook, and weekly release notes.
About
The operator behind the work.
Kyle Kelly
WorkPlay Partners
Senior commercial operator. Nearly two decades inside Amazon, Zappos, and Aurora Solar where I carried the P&L. Built and ran the financing ecosystem at Aurora Solar from zero to nine-figure ARR in 24 months.
Operating experience across ecommerce, logistics, energy software, and fintech. Specialty: launching new commercial motions and owning them end-to-end.
I publish Line of Sight on AI, capital, and GTM strategy at lineofsight.io. Recent client deployments include a residential builder, a cabinet manufacturer, and a home services business.
Writing
Recent essays from Line of Sight.
AI, commercial strategy, and operator frameworks.
